Roast T-shirt: “When the group chat starts roasting you”

Step 01 of 04. People notice. Step 02 of 04. People laugh. Step 03 of 04. People connect. Step 04 of 04. That’s haha.

DROP 01 · No. 01

Roast — $39 Shop

The drop

Imagine the reactions.

Dinner with the family. Drinks with friends. A stranger who becomes a friend over one stupidly funny joke.

Which one’s yours?

Edition No. 01 · DROP 01

Roast

“When the group chat starts roasting you”

$39 · Available

Shop this design

01 / 04

Our point of view

The world is
heavy enough.
Let's give it something to laugh about.

Life gets heavy. People drift into their own worlds. We believe a good laugh can break the distance and bring us back to each other. That's what HAHA is here for.

Office worker overwhelmed at her desk late at night, surrounded by stacks of paperPeople passing each other on a sidewalk, all absorbed in their phonesStudents in a classroom, distracted and staring out the windowCommuters sitting side by side on a train, each looking at their phoneFamily at a dinner table, everyone looking at their phones

A side effect of HAHA

Warning:
you may make
new friends.

Unexpected laughs. Unplanned conversations. Strangers who don't stay strangers.

People stop us on the street to read our T-shirts. The joke gets them looking. The laugh gets us talking. And just like that, strangers connect.
— The HAHA team
Three friends on a golden-hour street laughing as one points at the Roast design on a smiling man's black T-shirt

Chapter 05 · The limited edition philosophy

The joke gets retired.
The memory stays.

Some jokes are too good to stick around forever.

Every HAHA design is released in a limited quantity. Once an edition sells out, that design retires, making room for the next unexpected laugh.

Because the best moments aren't meant to be repeated endlessly. They're meant to be shared, remembered, and passed on.

The life of a design.

Illustration · Example edition, not a product in the store

  1. 01
    ha.

    Example · Edition of 50

    Available

    The design is currently available to own.

  2. 02

    Example · 0 of 50 left

    Sold out

    Every piece in the edition has sold. The design is no longer available to purchase.

  3. 03

    Example · Edition ended

    Retired

    The edition has ended, and the design will not return.

  4. 04
    ?

    Example · New edition

    The next joke

    A new design arrives to create the next moment of laughter and connection.

One design. A limited run.
Then it's gone.

Four friends sharing an unexpected laugh

Laughter
connects.

Less disconnection. More haha.

The mailing list

Be there for the next joke.

One email when a new drop lands. No noise — unsubscribe whenever.